How To Price Your Coaching - Price your coaching format
If you missed part 1 of how to price your coaching, Price Your Results, check it out now.
What's your coaching actually like?
How long does it take to get the results I mentioned in part 1?
Yes, I'm asking about your business model.
Can your clients get results in 6 months working 1:1 with you? What kinds of results can they get in a 3-month group program? How about a one-weekend intensive mastermind?
A single 1-hour coaching session might get them some actionable insights, but one session usually isn't enough to make a life-changing impact. Results take time.
But how much time?
How much of your time, and how much of their time?
Look at your business model and see which options make sense to charge more for, and why.
A coaching business model might look something like this, with each increasing in price and offering upsell opportunities:
- Self-paced online course: Relatively affordable, not involving you directly. Clients get a taste of your work through videos and tools. At the end, offer a free 1:1 coaching session to review their course results and direct them toward personalized next steps.
- Ongoing community or membership: Clients stay engaged with a small monthly or yearly fee, accessing your resources and attending optional live calls. Discuss your other offerings in these calls or in the community emails.
- Time-bound group coaching or workshops: Lower cost due to less 1:1 time and added community benefits. Clients often coach each other, but as a newer coach, be prepared to manage dominant participants.
- 1:1 coaching: Many coaches start here, but remember to charge based on results, not by the hour. Your time includes follow-up and accountability, so value it accordingly.
- Flagship masterminds and deep dives: Intensive weekends or one-day workshops often include upsells for ongoing support, like an ongoing group or community.
- High-end retreat experience: The highest-ticket offer with significant costs for venue and food. Hire an event planner to handle logistics so you can focus on programming and delivering results. Include a time at the end for participant testimonials.
Additional upsells that coaches often offer or include:
- Document review (resumes, meeting agendas, website reviews)
- "Urgent" access via text or call
- Additional online courses
- Proprietary materials clients can re-brand or use
- Coach training programs
- Software for tracking progress
- Regular accountability check-ins (not coaching sessions)
Overall, remember to value your time. Direct access to you costs more.
Stay tuned for part 3...Price your Target Audience
Morgan
Price Your Coaching Series
4. Price Your Market & Competitors